The market research and public opinion polling sector in the UK is projected to see a steady decline in employment from 2024 to 2028, with employment figures expected to decrease from 25.03 thousand FTEs in 2024 to 21.14 thousand FTEs in 2028. This reflects a consistent year-on-year reduction in employment, indicative of a shifting industry landscape.

Key future trends to watch for include:

Adaptation to digital transformation and automation affecting employment structures.
Potential growth in demand for data analytics, possibly altering skills requirements.
Impact of global economic and political shifts on public opinion polling activities.