In 2023, wine consumption per capita in Malaysia was measured at 0.048 liters of pure alcohol. Forecasted data suggests a gradual increase in consumption over the next five years. Specifically, the values for 2024, 2025, 2026, 2027, and 2028 are forecasted to be 0.049, 0.05, 0.051, 0.052, and 0.053 liters of pure alcohol, respectively.
Year-on-year variation shows a consistent but slight increase, indicating a growing acceptance and demand for wine in Malaysia. From 2024 to 2025, the variation is approximately 2%. This trend continues with similar incremental increases each year. The compound annual growth rate (CAGR) over the five-year period is modest, demonstrating an average annual increase of about 1%.
Future trends to watch include the influence of changing consumer preferences, potential shifts in regulatory policies or taxation on alcoholic beverages, and the impact of tourism and expatriate communities in driving wine consumption. Additionally, marketing efforts, wine education, and the proliferation of wine-related events could further stimulate per capita consumption in Malaysia.
