Forecast: Internal Tourism Expenditure on Food and Beverage Serving Services in Japan

In 2023, Japan's internal tourism expenditure on food and beverage serving services was recorded at 4.35 trillion yen. Forecasts indicate a steady increase in expenditure, reaching 4.831 trillion yen by 2028. The growth trends observed from 2024 to 2028 reflect a consistent annual rise, with a compound annual growth rate (CAGR) predicted at approximately 2.1%. The year-on-year growth from 2024 to 2028 varies slightly but remains positive, showcasing a healthy increase in Japan’s internal tourism spending on this sector.

Future trends to watch include:

• Potential impacts of global economic conditions on discretionary travel spending.
• Government initiatives aimed at boosting domestic tourism.
• Changing consumer preferences in the food and beverage sector, particularly with regard to sustainability and health-consciousness.