In 2023, the number of overnight stays in hotels or similar establishments during domestic and outbound visits to friends and relatives in Italy was the baseline for our analysis. From 2024 to 2028, the forecast shows a consistent decline in such stays from 501.69 thousand trips in 2024 to 432.69 thousand trips in 2028, reflecting an average annual decrease. The most significant year-on-year decreases are observed between 2025 and 2026, and 2026 and 2027, indicating a continuing downward trend.
Future trends to watch for include potential changes in travel behaviors, such as increased adoption of alternative accommodation platforms (e.g., Airbnb), which may further impact hotel stays. Additionally, economic factors and changes in domestic or international travel policies could alter these trends significantly.
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