The beer market size in Poland has shown a declining trend over the last decade. Starting from 3.419 billion Euros in 2013, it dropped consistently until 2016. A slight recovery was seen in 2017 and 2018, followed by minor fluctuations around 3 billion Euros until 2020. By 2023, the market size stood at 2.842 billion Euros, indicating a steady annual downturn.
Year-on-year variations present a mix of negative and minor positive changes, highlighting a dynamic market. The last two years, 2022 and 2023, exhibited a decline of 2.16% and 2.18%, respectively. The 5-year CAGR demonstrates an average annual reduction of 0.87% until 2023.
Looking forward to the forecasted period, the market size is expected to continue its decline at an average rate of 1.83% per year over the next five years, reaching approximately 2.534 billion Euros by 2028. This indicates a total reduction of 8.82% from 2023 levels.
Future trends to watch for include the impact of changing consumer preferences, increased competition from non-alcoholic and alternative beverages, and potential economic factors affecting discretionary spending on beer.
