The production value of flavoured liquid yoghurt or acidified milk in Austria has shown significant volatility over the past decade, peaking in 2014 with a value of 162.54 million Euros before declining consistently. From 2014 through 2017, the market experienced several fluctuations, ending with a value of 142.68 million Euros. The period from 2019 to 2023 saw the market stabilize somewhat, with values hovering around 134 million Euros, indicating a slight downward trend.
In 2023, the production stood at 134.57 million Euros. On a year-on-year basis, the production value declined slightly by 0.2% in 2023. Over the past two years, the production value has shown marginal year-on-year variations, indicating a stabilization in market behavior. The Compound Annual Growth Rate (CAGR) over the last five years stands at -0.21%, showing an overall slight decline in market value.
The forecast from 2024 through 2028 suggests a gradual decrease in production value, projecting a 5-year CAGR of -0.16% and a 5-year growth rate of -0.79%. Future trends to watch for include shifts in consumer behavior towards healthier or alternative options, potential market saturation, and the impact of new market entrants offering innovative or premium products.
