The sold production of lip and eye make-up preparations in Finland has seen significant fluctuations over the past decade. Starting from a high value of 10.788 million Euros in 2013, there was a consistent decline until 2018, reaching a low of 1.4359 million Euros. From 2019 onwards, the market saw a recovery with some year-on-year growth peaking at 4.163 million Euros in 2021, though it started to decline again with a slight reduction in 2022 and 2023 to 3.8108 million Euros. As of 2023, the value stands at 3.8108 million Euros.
Future forecasts predict a continued gradual decline, with values slowly decreasing to 3.3012 million Euros by 2028. The year-on-year variation showed an average increase of 21.56% over the last two years but is forecasted to decline by an average of 2.29% annually over the next five years.
Future trends to watch for include:
- Possible impacts of new marketing strategies and product innovations.
- Consumer behavior shifts due to economic factors or evolving beauty trends.
- Potential rebounds or further decline influenced by changes in disposable income or demographic shifts.
- Effects of sustainability and eco-conscious product preferences on market dynamics.
