As of 2023, household expenditure on sweet bean jelly (Yokan) in Japan stood at a higher level compared to the projected decline starting in 2024 with 520 yen.
Forecasted data indicates a steady decrease in expenditure from 520 yen in 2024 to 475 yen by 2028. The year-on-year percentage decline is approximately 2% annually. This demonstrates a downward trend with a continuous drop, resulting in a negative compound annual growth rate (CAGR) over these years.
Future trends to watch for include shifts in consumer preferences, potential health trends adversely affecting traditional sweets, or economic fluctuations impacting discretionary spending. Additionally, innovations in product marketing or ingredients might alter this trajectory.
