The market size for men's and boys' underpants made of cotton in Turkey has shown steady growth from 2013 to 2023, reaching a value of 138.87 million USD in 2023. Between 2013 and 2023, the market experienced year-on-year variation percentages ranging from a high of 14.23% in 2013 to a low of 1.96% in 2023. The Compound Annual Growth Rate (CAGR) over the last five years suggests a gradual slowdown, decreasing from 7.94% in 2016 to 2.13% in 2023. The last two years particularly exhibit modest growth with single-digit variations, indicating market maturity.

Future trends to watch for:

Increasing preference for sustainable and eco-friendly materials
Potential market expansion in the luxury segment with premium products
Technology-driven innovations such as smart textiles or moisture-wicking fabrics
Impact of economic factors such as inflation or purchasing power on consumer behavior
Growing influence of e-commerce and digital marketing channels