In 2023, the fresh equine meat market in Italy stood at a stable level before the projected decline. Forecasts suggest a gradual decrease in market volume from 37.206 million kilograms in 2024 to 35.877 million kilograms by 2028. The year-on-year decrease indicates a consistent downward trend, with a negative CAGR reflecting an average yearly decline.
Future trends to watch for include:
- Changing consumer preferences and dietary trends impacting demand.
- Regulatory changes affecting production and distribution.
- Potential shifts toward sustainable and alternative protein sources.
