The mate and tea market in Italy is projected to experience a slight decline in volume, from 5.93 thousand metric tons in 2024 to 5.76 thousand metric tons in 2028. In 2023, the market stood at approximately 5.97 thousand metric tons. This represents a gradual year-on-year decrease of around 0.68% from 2024 to 2028, with a compound annual growth rate (CAGR) of -0.89% over the five-year period.
Future trends to watch for include:
- Increasing consumer preferences for healthier beverage options which could shift demand.
- Rising interest in organic and specialty teas potentially impacting market dynamics.
- Innovations in packaging and marketing to appeal to younger demographics.
