In 2023, the household expenditure on tea in Japan was recorded at a figure marginally lower than the 2024 forecast of 12.24 thousand Japanese Yens. Between 2024 and 2028, the data forecasts a gradual increase in tea expenditure, with minor annual growth averages to slightly over 12.35 thousand Yens. The year-on-year growth from 2024 to 2028 is minimal, showing stability within the market. The compound annual growth rate (CAGR) for this period reflects this steady, modest increase over five years.
Future trends to watch for:
- Potential cultural shifts impacting tea consumption habits.
- Emerging health and wellness trends driving renewed interest in tea.
- Economic conditions and their influence on discretionary spending.
- Competition from alternative beverages gaining popularity in Japan.
