The volume of the Champagne market in Romania has shown significant fluctuations over the past decade. In 2023, it reached 204.84 thousand liters. After a peak in 2019, the market contracted in 2020 due to external factors but steadily resumed growth, achieving a slight increase with a year-on-year growth of roughly 3.71% in 2023. Over the last five years, the compound annual growth rate (CAGR) stood at 1.95%, indicating moderate market recovery and growth.
Future trends to watch for include:
- Potential changes in consumer preferences toward premium products.
- The impact of economic fluctuations on consumer spending.
- E-commerce growth and digital marketing strategies increasing accessibility and demand.