The forecast for fresh strawberries consumption in the US shows a gradual decline from 5.67 pounds in 2024 to 5.4 pounds in 2028. As of 2023, the consumption stood at approximately 5.74 pounds, indicating a consistent downward trend. The year-on-year percentage decrease is about 1.25% from 2024 to 2025, and this trend persists with an average compound annual growth rate (CAGR) of -1.3% over the forecasted period. This reflects a shrinking demand or concerns over market supply variations.

Future trends to watch for:

Changes in consumer preferences towards organic or sustainably sourced strawberries could influence demand.
Impact of climate change and its effects on strawberry farming and supply chains.
Inflation and economic factors affecting disposable income could alter purchasing habits.