The per capita consumption of frozen whole chickens in Romania fluctuated slightly from 2013 to 2023, remaining within a narrow range around 1.4 kilograms per year. As of 2023, consumption stood at 1.39 kg per capita. The market showed some minor year-on-year percent changes over the last two years, while the compound annual growth rate (CAGR) for the past five years emphasizes negligible growth, suggesting a mature or saturated market.
Future trends to watch include:
- Economic and demographic factors influencing consumption patterns.
- Potential shifts towards fresh or alternative protein sources.
- Regulatory changes impacting the poultry industry.
- Consumer preferences for sustainability and health-conscious products.
