In 2023, the United States led the employment landscape in advertising, market research, and related professional fields with 37.88 thousand persons, followed by the United Kingdom with 12.12 thousand and Germany with 9.46 thousand. Notably, Colombia showed the highest year-on-year variation with an increase of 3.4%, emphasizing significant growth in this sector. Between 2022 and 2023, countries like New Zealand and Estonia also experienced notable increases in employment figures, at rates of 2.63% and 2.95%, respectively.
Future trends to watch include digital transformation's impact, shifts towards data-driven marketing strategies, and the rising importance of AI and technology across these sectors. Nations experiencing rapid growth, like Colombia and those in smaller markets such as Estonia, could see continued expansion as these trends evolve and mature.
Top countries in Number of Persons Employed in Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities Share by Country (Thousand Units (Persons))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United States | 37.88 | 2023 | +1.2% | +1.34% | View data |
| 2 | 2 United Kingdom | 12.12 | 2023 | +1.3% | +1.95% | View data |
| 3 | 3 Germany | 9.46 | 2023 | +0.8% | +0.73% | View data |
| 4 | 4 Colombia | 8.78 | 2023 | +3.21% | +3.4% | View data |
| 5 | 5 Italy | 7.66 | 2023 | +1.04% | +1.27% | View data |
| 6 | 6 Spain | 4.73 | 2023 | +1.08% | +1.06% | View data |
| 7 | 7 Netherlands | 3.68 | 2023 | +0.51% | +0.52% | View data |
| 8 | 8 South Korea | 3.2 | 2023 | +1.42% | +1.54% | View data |
| 9 | 9 Czech Republic | 1.91 | 2023 | +1.85% | +1.42% | View data |
| 10 | 10 Sweden | 1.18 | 2023 | 0% | +0.65% | View data |
