The number of enterprises in the advertising and market research sectors in France is forecasted to decrease steadily from 19.75 thousand in 2024 to 17.55 thousand in 2028. This reflects a downward trend after an actual count of 20.31 thousand enterprises in 2023. Year-on-year variations show a consistent decrease, with a notable reduction of approximately 3% each year. The Compound Annual Growth Rate (CAGR) over this five-year forecast period is negative, indicating a sustained decline in the number of enterprises.
Future trends to watch for include digital transformation and automation, which could further impact the sector by reducing the need for traditional market research services. Emerging technologies and enhanced data analytics capabilities may drive consolidation within the industry, potentially leading to fewer but larger enterprises.
