The data from 2023 shows the Netherlands leading with 45,000 self-employed individuals in the advertising and market research sector, followed by Germany and Poland. Notable growth was observed in Spain with 17.11% and Romania at 14.87%, while Estonia saw a decline of 6.01%. The CAGR over the last five years indicates stable numbers in major markets like Germany and the UK, with growth potential in emerging markets such as Slovakia and Slovenia.
Future trends to watch include:
- The adaptability of self-employed professionals to digital trends and platforms.
- Potential growth in underserved markets due to increased digitalization.
- The impact of technological advancements, such as AI, on advertising strategies.
Top countries in Self-Employed People in Advertising and Market Research Sector by Country
| # | 10 Countries | Thousand Units (Persons) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Netherlands | 45 | 2023 | +2.27% | -1.28% | View data |
| 2 | 2 Germany | 38 | 2023 | 0% | 0% | View data |
| 3 | 3 Poland | 35.2 | 2023 | +2.62% | +2.51% | View data |
| 4 | 4 United Kingdom | 34.56 | 2023 | +1.22% | -1.39% | View data |
| 5 | 5 Spain | 28.2 | 2023 | +15.1% | +17.11% | View data |
| 6 | 6 Canada | 17.01 | 2023 | +3.35% | +2.73% | View data |
| 7 | 7 Czech Republic | 11.15 | 2023 | +1.9% | +2.77% | View data |
| 8 | 8 Austria | 10.67 | 2023 | +0.19% | +2.03% | View data |
| 9 | 9 Slovakia | 4.84 | 2023 | +2.5% | +5.36% | View data |
| 10 | 10 Belgium | 4.6 | 2023 | +4.55% | +4.45% | View data |
