The market research and public opinion polling sector in Brazil is projected to see a declining trend from 2024 to 2028. The forecast shows a gradual annual reduction in the number of enterprises, moving from 710 in 2024 to 659 in 2028. The year-on-year decrease is marginal but consistent, averaging a compound annual growth rate decline. This suggests a shrinking market with fewer active enterprises each year.
Future trends to watch for include potential technological advancements such as AI, which might further impact the demand and operational models, potentially leading to consolidation in the industry as firms seek efficiencies or diversification into other digital analytics domains.
