The forecast for household expenditure on jams and fruit curds in the UK predicts a consistent, albeit slow, increase from 2024 to 2028. Starting at 4.4 Pence Sterling per capita per week in 2024 and reaching 4.47 by 2028, this trend shows an average annual growth (CAGR) rate that is steady but modest. The year-on-year variation suggests an annual rise of about 0.5% from 2025 onwards, reflecting a stable consumer interest in these products compared to previous years.
Future trends to watch for include potential shifts in consumer preferences towards healthier or alternative spreads, which could impact these forecasts. Market players should consider innovation in flavor and nutrition to capture emerging demands that may arise in response to dietary trends.
