In 2023, China's chicken meat consumption per capita stood at 10.38 kg. Forecasts from 2024 to 2028 indicate a steady increase, reaching 10.63 kg by 2028. The year-on-year growth shows a consistent 0.48% rise annually. This gradual upward trend signifies a growing preference for chicken meat among Chinese consumers, contributing to a stable consumption pattern over the next five years.

Future trends to watch for:

Continued influence of health trends promoting lean meat consumption.
The potential impact of poultry industry innovations on supply and availability.
Shifts in consumer dietary preferences due to economic changes.
Regulatory changes impacting import/export dynamics.