The forecast for wine consumption per capita in Germany shows a slight downward trend from 2024 to 2028. Starting at 3 liters of pure alcohol in 2024, the consumption declines marginally each year, reaching 2.96 liters by 2028. This represents a yearly decrease of approximately 0.33%. Observing the recent trajectory from previous years, there is a consistent decline, which reflects a cautious consumer market with potentially changing preferences or demographic shifts affecting consumption habits.
Looking ahead, factors to watch include:
- Consumer health trends and increasing preference for low- or no-alcohol wine alternatives.
- Economic factors impacting disposable income and luxury good spending.
- Government regulations or tax changes on alcohol consumption.
- Changes in social behavior, particularly among younger demographics.
