The value added of the advertising and market research sector in the United States has demonstrated a consistent upward trend. In 2023, it stood at USD 133.2 billion, signifying growth despite occasional fluctuations.
Year-on-year growth highlights significant spikes, such as the 19.86% increase in 2021, along with moderate growth periods like the 2.46% rise in 2023. The 5-year CAGR leading up to 2023 was 5.49%, showcasing a strong average annual growth rate.
Looking forward, forecasted data from 2024 to 2028 suggests a slower but positive growth trajectory with a reduced 5-year CAGR of 1.75%. Key trends to monitor include the impact of digital transformation, shifts towards data-driven strategies, and the integration of AI in market analytics and advertising.
