Key Market Indicators
Dutch Soft Drink Revenue is projected to remain stagnant at approximately €1.4 billion by 2028, maintaining the same level it is at in 2023. This represents a 0% year-on-year growth on average. Since 2014, the Dutch market has seen a slight annual decline of 0.2%. In 2023, the Netherlands ranked 10th globally in soft drink revenue, with Romania surpassing it with an identical €1.4 billion. France, the United Kingdom, and Austria secured the second, third, and fourth positions, respectively. However, Dutch soft drink consumption is expected to decline. By 2028, consumption is projected to drop to around 2.1 billion liters, down from 2.25 billion liters in 2023. This signifies an average annual decrease of 1.1%. Despite this downward trend, demand had previously increased by 1.3% year-on-year. France, Spain, and the United Kingdom hold the second, third, and fourth spots in the soft drink consumption rankings, respectively.
