Key Market Indicators
Kenyan alcoholic drink consumption is projected to reach approximately 40,600 metric tons by 2028, up from around 38,000 metric tons in 2023. This marks an average annual growth rate of 1.1%. Since 2019, Kenya’s demand for alcoholic beverages has consistently increased by the same rate. In 2023, Kenya ranked 41st globally in alcoholic drink consumption. Laos surpassed Kenya, matching its consumption at 38,000 metric tons. The leading countries in this ranking were India, Japan, and Russia, holding the second, third, and fourth positions respectively. On the export front, Kenya's alcoholic drink exports were valued at close to $51.5 million in 2018, down from approximately $52 million in 2017. This represents a 1.1% decrease from the previous year. Since 1997, the country's supply of alcoholic drinks for export has been declining at an average annual rate of 11.2%.
