From 2014 to 2023, beer production in Kenya showed fluctuations with a compound annual growth rate (CAGR) of 1.81%. The value in 2023 stood at 547 thousand metric tons, reflecting a modest 1.11% year-on-year increase. Post-2015, which saw a significant 17.93% rise, growth was inconsistent with notable declines in 2017, 2018, and 2020. Despite these variations, the market showed resilience, rebounding with positive increments in 2021 and 2023.
Forecasted data predicts a steady but slow growth with a 5-year CAGR of 0.83%, reaching 576.45 thousand metric tons by 2028, indicating a 4.23% overall growth rate.
Future trends to watch for:
- Impact of regulatory changes on production and consumption.
- Shifts in consumer preferences towards craft beer and premium options.
- Technological advancements in brewing and distribution processes.
- Influence of economic factors such as disposable income and inflation.
