The import of eye make-up preparations to Thailand has shown a steady increase over the years, starting from 31.114 million USD in 2013 and reaching 77.974 million USD in 2023. The value stood at 77.974 million USD in 2023. There was significant year-on-year variation, with the highest increases in 2014 (27.96%) and 2018 (17.88%), while 2020 saw a minimal increase of just 0.031%. The last five years reflected a relatively moderate compound annual growth rate (CAGR) of 4.16%, compared to higher growth in earlier periods.
Future trends to watch for:
- Continued growth, although at a slower pace, with a forecasted CAGR of 2.83% over the next five years.
- Potential market saturation and increased competition from local and international brands.
- Consumer behavior shifts post-pandemic, with a focus on online retail channels and sustainable products.
- Impact of global economic conditions and exchange rates on import volumes and value.