Key Market Indicators
Norwegian expenditure on personal care is projected to climb to €4.2 billion by 2028, up from €3.9 billion in 2023. This growth represents a compound annual growth rate (CAGR) of 1.1%. Historical data indicates that since 1980, the demand for personal care products in Norway has increased by an average of 0.1% annually. In 2023, Norway ranked 12th globally in personal care expenditure, with Greece surpassing it at €3.9 billion. Leading the ranking were the United Kingdom, France, and Italy, occupying the second, third, and fourth spots, respectively.
