Key Market Indicators
The Finnish personal care market is projected to see significant growth, with expenditures expected to climb to approximately €3.15 billion by 2028, up from €2.88 billion in 2023. This increase represents a compound annual growth rate (CAGR) of 1.5%. Since 1985, Finland has experienced an average annual growth rate of 2.6% in demand for personal care products. In 2023, the country ranked 18th globally in this sector, with Romania narrowly surpassing Finland with an equivalent expenditure of €2.88 billion. Leading the global rankings in personal care expenditure were the United Kingdom, France, and Italy, occupying the second, third, and fourth positions respectively.
