Key Market Indicators
Germany's personal care expenditure is projected to climb to approximately €41.5 billion by 2028, up from around €39 billion in 2023. This marks an average annual growth rate of 1%. Since the turn of the millennium, German demand for personal care products has seen an average yearly increase of 2.2%. In the broader European context, the United Kingdom, France, and Italy rank second, third, and fourth, respectively, in personal care spending.
