Key Market Indicators
Dutch personal care expenditure is projected to climb to approximately €13 billion by 2028, up from an estimated €11 billion in 2023. This marks an average annual growth rate of 3.1%. Since the turn of the millennium, the demand for personal care products in the Netherlands has surged by an average of 4.8% each year. In 2023, the Netherlands secured the 7th spot in global rankings for personal care expenditure. Poland narrowly surpassed the Netherlands with a matching expenditure of around €11 billion. Leading the rankings, the United Kingdom, France, and Italy took the 2nd, 3rd, and 4th positions respectively.
