Key Market Indicators
Italian Personal Care Expenditure is projected to climb to €33 billion by 2028, up from €30.5 billion in 2023. This represents an average annual growth rate of 1.3%. Since 2000, the demand for personal care products in Italy has increased by an average of 3.1% each year. In 2023, Italy ranked fourth in personal care expenditure. Leading the pack, France stood at €30.5 billion in the same year. The United Kingdom and France occupied the second and third positions, respectively, ahead of Italy in this sector.
