Key Market Indicators
Iceland's personal care expenditure is projected to climb to approximately €377 million by 2028, up from around €336 million in 2023. This marks an average annual growth rate of 1.8 percent. Since the turn of the millennium, demand for personal care products in Iceland has surged, with an average annual increase of 9.7 percent. In the global ranking for 2023, Iceland secured the 31st spot, with Luxembourg slightly ahead at €336 million. The United Kingdom, France, and Italy took the top three positions in this ranking, respectively.
