Key Market Indicators
Spanish personal care expenditure is projected to hit €22.7 billion by 2028, up from €20.2 billion in 2023. This marks an average annual growth rate of 1.8%. Since 2000, the demand for personal care products in Spain has increased by an average of 3.8% annually. In 2023, Spain ranked fifth in Europe for personal care spending. Italy surpassed Spain in 2023 with an expenditure also at €20.2 billion. The United Kingdom, France, and Italy occupied the second, third, and fourth positions respectively in the European ranking for personal care expenditure.
