Key Market Indicators
Irish personal care expenditure is projected to hit €3.87 billion by 2028, up from €3.42 billion in 2023. This represents an average annual growth rate of 2%. Since the turn of the millennium, demand for personal care products in Ireland has surged by an average of 5% annually. In 2023, Ireland ranked 15th in personal care spending, with Portugal surpassing it with an equivalent expenditure of €3.42 billion. Leading the rankings, the United Kingdom, France, and Italy were positioned at numbers 2, 3, and 4 respectively in 2023.
