Key Market Indicators
Greek Personal Care Expenditure is projected to reach approximately €6.2 billion by 2028, up from around €4.3 billion in 2023. This marks an average annual growth rate of 5.9%. Since the year 2000, Greece has seen a 7% annual increase in demand for personal care products. In the global ranking for 2023, Greece secured the 11th position. Belgium was marginally ahead, also reporting expenditures around €4.3 billion. Leading the ranking were the United Kingdom, France, and Italy, occupying the 2nd, 3rd, and 4th positions respectively.
