Key Market Indicators
Maltese Personal Care Expenditure is projected to climb to nearly €430 million by 2028, up from roughly €290 million in 2023. This represents an average annual growth rate of 6.3%. Since the turn of the millennium, demand for personal care products in Malta has increased by an average of 8.1% per year. As of 2023, Malta holds the 32nd position globally in terms of personal care expenditure. In the same year, Iceland surpassed Malta with expenditures also at nearly €290 million. Leading the rankings, the United Kingdom, France, and Italy took the second, third, and fourth places, respectively.
