Key Market Indicators
Portuguese spending on personal care products is projected to hit €3.82 billion by 2028, up from €3.5 billion in 2023. This marks an average annual growth rate of 1.4%, according to recent forecasts. Since the turn of the millennium, demand for personal care items in Portugal has seen a steady annual increase of 2.7%. In 2023, Portugal ranked 14th globally in terms of personal care expenditure. Denmark narrowly edged out Portugal with a similar expenditure of €3.5 billion. Leading the rankings were the United Kingdom, France, and Italy, occupying the second, third, and fourth spots respectively.
