Key Market Indicators
Croatia's expenditure on personal care products is projected to surge to €1.9 billion by 2028, up from €1.7 billion in 2023. This represents an average annual growth rate of approximately 1.8%. Since the turn of the millennium, Croatian demand for personal care items has seen a robust increase, averaging an 8.3% annual growth rate. In the 2023 rankings, Croatia held the 20th position, with Slovakia surpassing it with an equivalent expenditure of €1.7 billion. The leading nations in personal care expenditure were the United Kingdom, France, and Italy, securing the 2nd, 3rd, and 4th spots respectively.
