Key Market Indicators
Estonia's personal care expenditure is projected to soar to nearly €746 million by 2028, up from approximately €557 million in 2023. This represents a compound annual growth rate (CAGR) of 4.6%. Since the turn of the millennium, Estonia has seen a robust annual growth rate of 9.1% in personal care spending. In the global ranking for 2023, Estonia secured the 29th spot, with Latvia narrowly ahead at €557 million. Leading the pack in personal care expenditure, the United Kingdom, France, and Italy occupied the second, third, and fourth positions, respectively.
