Key Market Indicators
Poland's personal care expenditure is projected to soar to €15 billion by 2028, up from approximately €12 billion in 2023. This marks a steady annual growth rate of 3.6%. Since the turn of the century, Polish demand for personal care products has surged by an impressive 7.2% annually. In 2023, Poland ranked sixth in personal care spending, trailing Spain, which also reported a spend of about €12 billion. Leading the rankings were the United Kingdom, France, and Italy, occupying the second, third, and fourth positions respectively.
