Key Market Indicators
Latvia's personal care expenditure is projected to climb to approximately €645 million by 2028, up from around €560 million in 2023. This represents an average annual growth rate of 2.3%. Since the turn of the millennium, Latvia's demand for personal care products has increased at an average rate of 5.5% per year. In 2023, Latvia was ranked 28th in global personal care spending, with Cyprus surpassing it at just over €560 million. Leading the global rankings were the United Kingdom, France, and Italy, holding the second, third, and fourth positions respectively in terms of personal care expenditure.
