Key Market Indicators
Hungarian personal care expenditure is projected to rise to approximately €1.45 billion by 2028, up from around €1.3 billion in 2023. This represents an annual compound growth rate (CAGR) of 1.7%. Despite this growth, the long-term trend has seen a decline, with Hungarian demand decreasing by 1.1% per year since 2000. As of 2023, Hungary ranked 22nd in personal care expenditure. Lithuania narrowly surpassed Hungary with an expenditure of €1.3 billion. Leading the rankings, the United Kingdom, France, and Italy occupied the second, third, and fourth positions, respectively.
