Key Market Indicators
Macedonia's personal care expenditure is projected to increase to approximately €172 million by 2028, up from €154 million in 2023. This marks an average annual growth rate of 1.7%. Since 2005, the country's demand for personal care products has seen a yearly increase of 3.1%. In the 2023 rankings, Macedonia was positioned at number 33, with Malta surpassing it with an expenditure of €154 million. Leading the rankings were the United Kingdom, France, and Italy, occupying the second, third, and fourth positions respectively.
