Key Market Indicators
Lithuanian personal care expenditure is projected to hit €1.76 billion by 2028, up from €1.35 billion in 2023, according to recent forecasts. This marks an average annual growth rate of 4.2%. Since 2000, demand for personal care products in Lithuania has surged by an average of 9% annually. In 2023, Lithuania ranked 21st globally in terms of personal care spending, with Croatia slightly ahead at the same €1.35 billion mark. Leading the global rankings, the United Kingdom, France, and Italy secured the second, third, and fourth positions, respectively.
