Key Market Indicators
The Slovene personal care expenditure is projected to reach approximately €853 million by 2028, up from around €754 million in 2023. This marks an average annual growth rate of 2 percent. Since 2000, the demand for personal care products in Slovenia has increased at an average yearly rate of 1.1 percent. In 2023, Slovenia ranked 25th in terms of personal care spending, with Serbia surpassing it at €754 million. The United Kingdom, France, and Italy secured the second, third, and fourth positions respectively in this global ranking.
