Key Market Indicators
Cypriot personal care expenditure is projected to reach approximately €629 million by 2028, up from around €574 million in 2023. This represents an average annual growth rate of 1.5%. Since 2000, the demand for personal care products in Cyprus has risen by an average of 5% each year. In the 2023 rankings, Cyprus was placed at number 27, with Bosnia and Herzegovina surpassing it at the same expenditure level of €574 million. The leading countries in this sector were the United Kingdom, France, and Italy, holding the second, third, and fourth positions, respectively.
