Key Market Indicators
Serbia's personal care expenditure is projected to climb to €928 million by 2028, up from approximately €811 million in 2023. This represents an average annual growth rate of 2.1%. Since 2000, the demand in Serbia for personal care products has seen a consistent rise, with an average year-on-year increase of 4.2%. In 2023, Serbia ranked 24th in the global ranking for personal care expenditure, with Bulgaria surpassing it at the same expenditure level of €811 million. Leading the rankings, the United Kingdom, France, and Italy secured the second, third, and fourth spots, respectively.
