Key Market Indicators
Kenya's mobile subscriber base is projected to hit approximately 72.6 million by 2028, up from around 67.2 million in 2023. This marks an average annual growth rate of 1.2%. Since 1997, the demand for mobile subscriptions in Kenya has seen a notable increase, averaging a 6.3% annual growth rate. In 2023, Kenya ranked 24th globally in terms of mobile subscriptions. During the same year, Ethiopia surpassed Kenya with 67.2 million subscriptions. Globally, India, the United States, and Indonesia occupied the second, third, and fourth spots in mobile subscription rankings, respectively.
