Key Market Indicators
Vietnamese tourist arrivals are projected to surge from approximately 25.4 million in 2023 to around 37.3 million by 2028. This marks an annual growth rate of 6%. Since the year 2000, the demand for tourism in Vietnam has risen by an average of 10.4% annually. In terms of revenue, Vietnam's tourism receipts are expected to climb to $11.3 billion by 2028, up from $8.3 billion in 2023. This represents an annual growth rate of 4.8%. Since 2010, the Vietnamese tourism market has seen an average annual increase of 7.1%. These figures underscore the robust growth trajectory of Vietnam's tourism sector, which continues to attract increasing numbers of visitors and generate substantial economic benefits for the country.
Latest reports

Vietnam Tourism Market Report- Q1 2025
The first quarter of 2025 marks a significant period for the tourism sector in Vietnam, showcasing robust growth and strategic advancements. This report...

Vietnam Tourism Market Report- Q4 2024
In the fourth quarter of 2024, Vietnam's tourism market demonstrated significant growth, driven by strategic initiatives focusing on international and domestic segments. The...

Vietnam Tourism Market Report - Q4 2024
The fourth quarter of 2024 marks a transformative period for the tourism sector in Vietnam, showcasing robust growth and strategic development across various...